About Me

My journey to technical SEO wasn't direct—it was built on a foundation of IT systems and logistics.

I started my career in IT support for companies like Cisco and MSN during the dial-up era, learning how networks and systems function from the ground up. Later, as an International Trade Manager, I spent years optimizing complex logistics with data, spreadsheets, and scripts.

In 2017, I pivoted fully into SEO, where my systems-thinking background became my greatest asset. I don't just see keywords; I see the technical infrastructure that allows them to rank.

I am currently pursuing a Systems Engineering degree at UNICEN to deepen my backend knowledge. I thrive on solving the complex technical puzzles that drive real business growth.

When I'm not analyzing log files, you can find me experimenting with new web frameworks or contributing to technical SEO communities.

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Beyond the Code

I'm not just an SEO; I'm a systems thinker who loves solving puzzles. I live in Tandil, Argentina, where I balance deep technical work with enjoying life.

I spent years in logistics and IT support before finding my home in SEO. That background means I don't panic when things break—I just look for the logic error and fix it.

I believe in clear communication, honest deadlines, and treating your business with the same care I treat my own.